Values Alignment

These days, almost all organizations have stated core values. The majority of these organizations have shared values. However, very few enjoy the full benefits of values alignment. Having great values is the beginning of a long and protracted journey. Your organization enjoys increase in productivity, decrease in conflict, sharp focus, less turn over and more only when you create values alignment. In today’s competitive market, those organizations that are thriving are those which created values alignment where their people, strategies, products, and services are aligned along side their shared values.

This keynote enables your team recognize the importance of values alignment, identify symptoms of misalignment, steps to create values alignment, and more. This one-day workplace workshop is designed to provide insights, examples, and processes that would help you align the key stakeholders along side your shared values. This interactive workshop offers a chance for you to evaluate whether there is values misalignment in your organization, and how to fix it.

Some of the learning objectives include:

  1. Defining core values and their importance
  2. Reviewing well articulated corporate values of successful organizations
  3. Describing the five steps of values formation process
  4. Identifying where in the values alignment stage your organization is
  5. Describing the benefits of values alignment
  6. Identifying symptoms of values misalignment
  7. Understanding prices of values misalignment
  8. Explaining on how to evaluate the existence of values misalignment
  9. Elaborating where to focus in creating values alignment
  10. Explaining on how to evaluate the existence of values alignment


Some testimonials:

The ASTD Maryland Consultant’s Special Interest Group is an informal networking group comprised of senior internal and external workplace learning consultants.  We were fortunate at our March 2013 meeting to have one of our members, Assegid Habtewold, share his insights on Values-Based Consulting.

Most of our membership has worked with values in their work and are already familiar with the role values play in the workplace.  Nevertheless, Assegid (AZ as we call him) was able to bring a really fresh viewpoint as well as well-researched new information to us.  The presentation was well organized and well paced.  He was also able to facilitate a balanced and thought-provoking discussion in a group of highly diverse participants, and we all gained many insights from the session.  I particularly admired the way he was able to balance covering the planned material and engaging the group in discussion.  The feedback from members was very positive and we look forward to hearing more from AZ in future meetings.

Christine Hipple, Chair, the Consulting SIG of ASTD (American Society for Training & Development) Maryland Chapter.


On behalf of the ICATT Team, I would like to thank you for your excellent consulting engagement with our team in  assessing our corporate values alignment and corporate culture. At the end of each assessment, you provided us with comprehensive reports that detailed methodologies used and findings coupled with insightful recommendations.

The results and suggestions put forward in these documents gave us a chance to revisit our commitment towards our core values, understand the prevailing culture and to fine-tune our corporate culture in agreement with our future goals and strategies.

Again, we appreciate your professionalism and insights in improving our organizational performance.  We look forward to work with you in the future.

Gabe Hamda (Ph.D., SPHR), President & CEO, ICATT Consulting Inc.