Websites posted some excerpts from the new book

Below are some of the excerpts from the new book ‘Soft Skills That Make or Break Your Success’ that are posted on other websites

  1. Writer Beat: Soft skills are responsible for crushing many people’s dreams: http://writerbeat.com/articles/17257-Soft-skills-are-responsible-for-crushing-many-people-rsquo-s-dreams
  2. EzineArticles: 4 Negotiation lessons from the twitter feud POTUS had with Mexico’s President: http://ezinearticles.com/?4-Negotiation-Lessons-From-The-Twitter-Feud-POTUS-Had-With-Mexicos-President&id=9754458
  3. ZeHabesha: Cultural competence is a game changer for Ethiopian immigrants: http://www.zehabesha.com/cultural-competence-is-a-game-changer-for-ethiopians-in-the-diaspora-by-assegid-habtewold/
  4. Writer Beat: Cultural competence is a game changer in the 21st C: http://www.writerbeat.com/articles/17922-Cultural-competence-is-a-game-changer-in-the-21st-C

A presentation based on the new book

21st Century Community (www.21stcenturycommunity.org) cordially invites you to participate in the Monthly Career Success Summit- This is information and action filled event!!!
 
Friday, August 4th @ 6PM (EST)
 
Every First Friday of the Month  @ 6PM (EST)
Downtown Silver Spring – Civic Center 
Veteran’s Plaza Spring Room.
 
The Friday, August 4th career summit will feature Dr. Assegid Habtewold, the Pope of Soft Skills.
 
Topic: Soft Skills That Make or Break Your Success.
Soft skills play the lion’s share of success. However, many people over depend on their technical expertise. And thus, neglect to develop their soft skills proactively and in turn pay dire prices individually and cause havoc in their organizations. Whether you’re looking for a job or a professional aspiring to climb the corporate ladder or an entrepreneur who just opened a business or expanding to reach more customers or a senior manager supervising dozens of team members, you need certain well-developed soft skills to succeed in what you do. In this workshop, based on his recently published book, Assegid Habtewold will show you how the 12 soft skills discussed in his book make or break your success.  This jam-packed workshop provides you eye opener insights, approaches, and tools, which you could immediately apply in the work and marketplaces to take your life, career, and business to the next height.
 
Assegid Habtewold is a coach, consultant, speaker, and trainer at Success Pathways, LLC. He just published his third book entitled ‘Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others successfully’. He has over two decades of leadership experience and has been empowering leaders from diverse industries. Assegid has different professional background: Doctor of Veterinary Medicine, Master’s in Computer Science, and Doctor of Strategic Leadership. He frequently blogs and facilitates workshops on the 12 soft skills discussed in his new book.
 
Other activities include: 
  • Practicing Your Elevator Speech
  • Scavenger hunt of community career resources
  • speed professional networking 
  • Informational  Interviews
 
Dinner is catered by our sponsor, Balager Restaurant.
Assegid donated two of his books to the 21st C Community. We will use them as door prizes. The two persons who will come first will be rewarded. Be one of them…
 
While this event is presented free of charge, donations of any amount are welcomed and accepted to support and fund future programming.  
 
For more information, please call Behailu Bekera 202-834-7710; Mulugeta Dessie 301-366-6058; Gabe Hamda 904-382-5471; Mesfin Felleke 775-240-1497

Soft skills are responsible for crushing many people’s dreams

My book entitled ‘Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others successfully’ just got published. In the book, I presented some convincing data that clearly showed that soft skills play the lion’s share for one’s success. For instance, research conducted by Harvard University, the Carnegie Foundation, and Stanford Research Center revealed, “85% of job success comes from having welldeveloped soft and people skills, and only 15% of job success comes from technical skills and knowledge (hard skills).” Regardless, many inventors, technocrats, business owners, new hires, supervisors, and managers from diverse industries over depend on their expertise. Accordingly, they neglect to develop their soft skills proactively and in turn pay dire prices individually and cause havoc in their organizations.

In our history, we’ve witnessed many technically genius individuals struggling to succeed because of lack of some essential soft skills. Nikola Tesla was one of such individuals. Tesla invented AC electrical system and coil, which is recognized for laying the foundation for wireless radio technology. On top of these two inventions, Tesla was also a pioneer in discovering technologies such as X-ray, remote control, radar, dynamos, and so on.

Sadly, Tesla lacked the necessary soft skills that could have complemented his technical skills. He was unable to communicate- both in writing and verbally, his inventions. He came short of promoting and marketing his discoveries. Tesla failed to hold patents for all of his inventions. He was also unable to negotiate to benefit from his ideas entirely. At the end of the day, regrettably, his technical genius couldn’t save him from dying poor in solitary.

As of 2016, Forbes acknowledged that Apple outshines its tech peers such as Microsoft and Samsung. It’s one of the most valued companies in the world. Behind the formation of Apple were two outstanding individuals- Steve Jobs and Steve Wozniak.

However, without the supplement of Jobs’ soft skills, Wozniak- regardless of his off chart technical genius, wouldn’t have pulled off Apple. Even if he could, he wouldn’t have launched it to become a worldwide phenomenon without Jobs’ excellent soft skills. In short, millions around the globe wouldn’t have enjoyed the amazing products of this leading company if the two didn’t come together and complemented one another.

Both Tesla and Wozniak had outstanding hard skills. Unfortunately, these were not enough to attain extraordinary achievement. Only 15% of success comes from technical expertise.

The difference between the two gentlemen, nonetheless, was that Wozniak teamed up with soft skills genius Jobs who articulated, promoted, and marketed Apple and its products; selected, empowered, and continually inspired Apple’s leaders and team members; negotiated, formed coalitions, and more. Tesla wasn’t lucky to have such a partner. He paid the dire prices of lack of soft skills. Accordingly, he died lonely and in debt.

The same is also true when it comes to entrepreneurship. When some technical professionals see that they are amazingly good at what they do, they are tempted to start a business (or encouraged by well-meaning people to become their boss). They quit their job and open their own business thinking that their hard skills alone are enough to excel in the business world.

Disappointingly, it’s widely believed that nine out of ten new startups end up unsuccessful. There are many reasons why new startups fail. What you won’t find in the list of reasons why the overwhelming majority start-ups die is the lack of technical skills. If you sum up all the reasons, however, they boil down to one thing- the lack of certain soft skills.

Not just in the field of invention and entrepreneurship, everywhere, the lack of soft skills is affecting every industry. Let’s just pick the corporate world. There is no shortage of employees. For every position they announce, businesses receive hundreds and sometimes thousands of submissions from overly qualified, technically excellent, and highly experienced applicants. The common challenge all companies face is selecting that one right employee who has the qualification and experience plus the soft skills to fit into the corporate culture and get along with the already existing team members.

Despite carefully selected criteria, background checks, and contemporary screening approaches, the majority employers often end up disappointed in their choices. In the majority of the cases, this is not usually an issue with technical abilities. Mark Murphy- author of Hire For Attitude said, “Forty-six percent of new hires fail in the first 18 months, and 89 percent of them failed for attitudinal reasons. Only 11 percent failed due to a lack of hard skills.” The expertise that brought the new hires through the door was unable to help them stay there longer and flourish. Companies let go of many of their new hires regardless of their superb technical expertise due to the absence of certain soft skills.

Of course, it’s not just new hires that disappoint because of lack of soft skills. Look around you. Many existing employees, supervisors and managers also struggle due to lack or poorly developed soft skills.

Higher-level positions frequently involve supervisory duties that require having excellent soft skills. Unfortunately, many companies don’t pay close attention to soft skills when they promote their super achievers. When the latter demonstrate outstanding technical abilities and outperform their peers, they get promoted to lead their team. And, as a result, they cause havoc.

Common workplace complaints such as high turnover, conflict, lack of synergy, and low levels of productivity many companies are experiencing today come down to lack of certain soft skills by supervisors and managers. For instance, “A Gallup poll of more than 1 million employed U.S. workers concluded that the No. 1 reason people quit their jobs is a bad boss or immediate supervisor…People leave managers not companies…in the end, turnover is mostly a manager issue.”

So, what does this all mean? If you are a business owner, professional, supervisor, or a manager, you need to understand that your dream cannot be realized unless you work on your soft skills. If you are a leader, you should know that the majority of the troubles in your organization are the result of some of your key people lacking certain soft skills.

The bottom-line is, if your desire is to succeed and achieve extraordinary results, you and your team need to develop the 12 soft skills unveiled in the book. These 12 soft skills are necessary to master self, get along with, and lead others successfully. They are industry and culture neutral. In whichever industry and country you may belong, they empower you to achieve extraordinary success in your personal life, career, and business.

 

Assegid Habtewold is a coach, consultant, and soft skills and leadership workshop facilitator at Success Pathways, LLC (http://www.successpws.com). His new book is available at Amazon. To download the first part and conclusion of the book, and also get more info about the book, check out this link: http://successpws.com/?page_id=2254

The press release is featured on some media outlets

So far, the following media featured the Press Release of the new book. Please share, at least, one of your choices on social media to spread the news:

  1. PR Urgent: https://www.prurgent.com/2017-07-12/pressrelease429299.htm
  2. Satenaw: http://www.satenaw.com/new-book-unveils-12-soft-skills-make-break-ones-success/
  3. Nazret: https://www.nazret.com/2017/07/13/ethiopia-new-book-unveils-12-soft-skills-that-make-or-break-ones-success/
  4. EIN PressWire: http://www.einpresswire.com/article/392331445/new-book-unveils-12-soft-skills-that-make-or-break-one-s-success
  5. PR LOG: https://www.prlog.org/12652350-new-book-unveils-12-soft-skills-that-make-or-break-ones-success.html

If you have not watched the brief video message from the author, check it out: https://youtu.be/nZLG2cBT-vg

Video message from the author encouraging free download

Press Release: New book unveils 12 soft skills that make or break one’s success

FOR IMMEDIATE RELEASE                                                                                          Press Release 

New book unveils 12 soft skills that make or break one’s success

Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others successfully by Assegid Habtewold- a leadership expert and soft skills workshop facilitator, is now available. The book is based on a story and shares great insights, approaches, and tools essential to develop the 12 vital soft skills that make or break one’s success.

Silver Spring, MD, July 13 2017 (Success Pathways Press) Research conducted by Harvard University, the Carnegie Foundation, and Stanford Research Center revealed, “85% of job success comes from having welldeveloped soft and people skills, and only 15% of job success comes from technical skills and knowledge (hard skills).”  Unfortunately, many professionals over depend on their technical expertise. They neglect to develop their soft skills proactively and in turn pay dire prices individually and cause havoc in their organizations. Common workplace complaints such as high turnover, conflict, and low productivity many companies experience come down to lack of certain soft skills.

The book is based on the story of a successful professional (Dan) who was promoted to lead a multimillion-dollar project because of his excellent technical skills. Unfortunately, due to lack of some soft skills, problems started to pop up where he couldn’t get along with his peers, and lead his team members successfully. Dan almost got fired by his immediate boss (Susan) from leading the project until the CEO of the company (Paul) negotiated a deal that required him to attend a three-part Soft Skills Development program and to work with a mentor (Rafael) to continue leading the project. The book narrates how the problem began, the negotiations, and the main discussion points of the 12 mentoring sessions. Each chapter summarizes the three key talking points of Dan and Rafael: a) Four insights Dan gained from each workshop, b) The assessments, processes, models, and tools he found helpful, and c) Immediate actions he plans to take as a result of attending that particular workshop.

When asked why he wrote the book, Dr. Habtewold responded, “I worked as a researcher for an international research organization for more than five years up until I came to the US in 2005. Between 2005 and 2007, I was a production operator and then a software engineer working for a multinational corporation. These opportunities gave me chances to work with outstanding professionals. However, the majority of them, like Dan, they struggled to get along and continually advance in their career due to lack of certain soft skills. Since I became a trainer in 2007, I’ve continued to witness the dire prices of lack of soft skills at individual and organizational levels. That was why I decided to write this book to play my share in empowering individuals to develop those critical soft skills that determine their success….”

Soft Skills That Make or Break Your Success is unique from other similar books because it shares:

  • Data that show how soft skills play the lion’s share for one’s success. Here are just two examples: “46% of new hires fail in the first 18 months, and 89 percent of them failed for attitudinal reasons [soft skills]. Only 11 percent failed due to a lack of hard skills.” “More than 1 million employed U.S. workers concluded that the No. 1 reason people quit their jobs is a bad boss or immediate supervisor.” Such bosses lack the vital soft skills necessary to get along and lead their team, and thus, they cause chaos, high turnover, and low employee morale.
  • Stories like Nikola Tesla- the legendary inventor, who died poor and in isolation due to lack of soft skills.
  • President Donald Trump’s Twitter war with President Enrique Pena Nieto over US-Mexico border to illustrate the vital role soft skills like negotiation play to get along and lead high stake negotiations between nations. The book offers some key lessons from this Twitter feud between two presidents that can be used in any negotiation.
  • Some stories of the author including the culture shock he experienced during his early days in the US, and how he worked on his cultural intelligence to get along with diverse people in his new home. He also shared latest practical examples, case studies, and lessons he learned from his readings and experience as a former professional and now a facilitator of soft skills workshops.
  • Many other valuable lessons.

The 12 soft skills that are covered in this book are industry and culture neutral. In whichever industry and country you may belong, they empower you to achieve extraordinary results in your personal life, career, and business. The book contains great insights, tools, and processes that enable you to develop the 12 soft skills that make or break your life, relationships, career, or business. 

Book Information:

Title: Soft Skills That Make or Break Your Success

Subtitle: 12 soft skills to master self, get along with, and lead others successfully

Author: Assegid Habtewold

Publisher: Success Pathways Press

ISBN: 978-1-947524-01-9

Published: July 2017

Pages: 226

Genre: Personal Growth, Professional Development, and Leadership

Free download: To download the first few sections and conclusion of the book for free, check out this link: http://successpws.com/?page_id=2254

 

About The Author:

Assegid Habtewold is a coach, consultant, speaker, and trainer at Success Pathways, LLC. He has over two decades of leadership experience and has been empowering leaders from diverse industries on themes that are covered in this book. He has diverse professional background: Doctor of Veterinary Medicine, Master’s in Computer Science, and Doctor of Strategic Leadership. He has already written two books on leadership. He frequently blogs and facilitates workshops on the 12 soft skills discussed in this book.

You can order the book from Amazon

For more information, review copies, or interviews, please contact:

Assegid Habtewold

PO.O. Box 10136

Silver Spring, MD 20914

Email: Assegid@successpws.com or assegidh@gmail.com

Tel: 703-895-4551

Website: http://www.successpws.com

 

###

Does soft mean weak? p. 28

…Dan remarked dryly. “In one hand, we’re talking about how critical soft skills are, and how tough it’s to develop them. On the contrary, we use a label like ‘soft.’ If you ask me, it’s confusing.”

Without waiting for Karen’s reply, Dan asked skeptically. “Don’t you think that the word ‘soft’ may be taken as ‘weak’?” Participants looked at one another and shrugged as if to say, ‘I don’t.’ Not Karen. She took Dan’s question seriously.

After a couple of seconds pause, she clarified. “The word soft shouldn’t diminish the significance and power of soft skills. People shouldn’t take the word ‘soft’ literally. They shouldn’t also assume that ‘hard’ means strong and tough. Developing soft skills is more challenging and more difficult than developing hard skills.” Dan looked unconvinced.

Karen continued. “By the way, there are soft things that are strong. Think about silk. Insects produce it. Yes, it’s soft. But, it can be as strong and tough as steel.”

However, she admitted that the term ‘soft skills’ has been controversial. “We had tried to find an alternative fitting name that could show a parallel between the two skills without success. We brainstormed and came up with some alternative names such as interpersonal skills, people skills, adjunct skills, non-cognitive skills, 21st C skills, and more. But, none of them seemed best fit for the purpose of this program. Though we recognized that some people might get confused with the word ‘soft’ and take it literally, we thought that the term ‘soft skills’ is universally known and can easily be used to make a comparison with hard skills.”…

 

Taken from page 28 of the book ‘Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others.’

Notes:

1. The Kindle version of the book is available on Amazon. The print version will soon be available. Stay tuned.

2. Below are some of the follow-up services Success Pathways will soon start to provide based on the theme of the book:

  • Book signings
  • Keynotes
  • Individual workshops
  • Individual and group coaching
  • Soft Skill Development program

If you may have any question or need additional information, let’s know. If you’re also interested in getting one or more of these services, don’t hesitate to reach out:

Web: www.successpws.com

Emailassegid@successpws.com and/or assegidh@gmail.com

Tel: 703-895-4551

Giving and receiving feedback to get along and lead others- p.182 – 183

…“To succeed in getting along with and leading others, I need to become skillful in providing tough feedback. Unfortunately, this task is easier said than done.” Dan admitted that he isn’t yet in the position to provide difficult feedback neither to his team nor his boss/peers. “Though it’s a very tough challenge, however, it’s possible to develop and continually fine-tune this soft skill. It’s within your reach to remain nice while at the same time giving honest and strong feedback to the people you love and care about.” Rafael then shared his experience in providing strong feedback, and Dan loved the examples.

The best approach to provide tough feedback that I suggest to my audience when I facilitate feedback giving and receiving workshops is to customize every feedback to the individual. To provide tough feedback:

  1. Find the right place and time. Where and when you offer your feedback determines its outcome. Choose the right atmosphere and timing if your desire is to succeed in giving tough feedback.
  2. Create a positive environment. Always begin with a positive tone. Everyone has some strengths and things that are going very well. Acknowledge the strengths of the person and what has been working well before you talk about what went wrong, weaknesses, and limitations of the person.
  3. State the issue very clearly. Clearly indicate what isn’t working, what must change.
  4. Be specific. Don’t just use generic terms. Stop beating around the bush. Be specific and give some examples and instances.
  5. Provide some options. If the feedback requires making changes, give the person the opportunity to suggest some ways to improve the situation. If the person doesn’t have anything to suggest or if you have better options, provide some alternatives.
  6. Offer support. Once you reach agreement on how to resolve the issue or improve it, ask the person any help he/she may need from you. If the issue requires monitoring and arranging subsequent meetings, work out the details with the person.

Of course, you don’t need to implement this process strictly. You may customize and use it as it fits your objective condition on the ground. The most important thing is to understand the place of giving tough feedback as you empower your people to succeed in what they do. By the same token, seek tough feedback if your desire is to grow as a leader continually. Kevin Cashman wrote, “Sometimes other people hold keys to unlocking self-knowledge. Rather than spending energy resisting feedback, look for the seeds of learning contained in people’s perceptions. Leaders grow proportionally to their openness to input.”

 

Taken from page 182 – 183 of the book ‘Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others.’

Notes:

1. The Kindle version of the book is available on Amazon. The print version will soon be available. Stay tuned.

2. Below are some of the follow-up services Success Pathways will soon start to provide based on the theme of the book:

  1. Book signings
  2. Keynotes
  3. Individual workshops
  4. Individual and group coaching
  5. Soft Skill Development program

If you may have any question or need additional information, let’s know. If you’re also interested in getting one or more of these services, don’t hesitate to reach out:

Web: www.successpws.com

Emailassegid@successpws.com and/or assegidh@gmail.com

Tel: 703-895-4551

Hard skills and soft skills complement one another- Taken from p. 29 – 29

…Karen looked at her watch and realized that she was running out of time. However, she didn’t want to conclude the current discussion like this. And thus, Karen decided to give the class an example that demonstrates how soft skills supplement hard skills, and their critical roles. Though her background is computer science, she chose to use a simple analogy everybody could understand.

Karen explained as simple as possible. “A computer may be packed with excessively powerful hardware such as a high-speed processor and a large memory chip. It cannot even boot without the aid of an operating system (software) let alone to function and execute your tasks properly. Similarly, hard skills without the support of soft skills are lame.”

It seemed participants easily got the point Karen was trying to communicate except Dan. He seemed confused. “Software by themselves are useless. They need the right hardware.” He protested.

Karen clarified. “Yes, both need each other. Unfortunately, many professionals misplace their focus. They undermine the place of soft skills. They keep on working on their technical knowledge and abilities neglecting to invest in their soft skills.”

International Talent Management Strategist and Coach- Dorothy Dalton, used a relevant analogy to explain the complementary nature of hard and soft skills. She wrote, “Hard skills are the foundation of a successful career.  But soft skills are the cement.” In construction, it’s impossible to have any enduring foundation without using cement. It’s used to glue rocks and other hard materials together to build a solid foundation.

Mostly because of lack of awareness, many undermine the critical roles soft skills play to succeed in their personal life, career, and business endeavors. Very few understood the rightful place of soft skills at the early stage of their career. These are the ones that have avoided paying dire prices that come from failing to work on soft skills, which take relatively long time to develop…

 

Taken from page 28 – 29 of the book ‘Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others.’

Notes:

1. The Kindle version of the book is available on Amazon. The print version will soon be available. Stay tuned.

2. Below are some of the follow-up services Success Pathways will soon start to provide based on the theme of the book:

  1. Book signings
  2. Keynotes
  3. Individual workshops
  4. Individual and group coaching
  5. Soft Skill Development program

If you may have any question or need additional information, let’s know. If you’re also interested in getting one or more of these services, don’t hesitate to reach out:

Web: www.successpws.com

Emailassegid@successpws.com and/or assegidh@gmail.com

Tel: 703-895-4551

Create discontentment to inspire your people continually

… Dan continued, “I should stretch and challenge my team to aim high beyond what they normally think they can achieve.”

“That sounds a great plan,” Rafael complimented. And further pointed out, “Showing their people what they might have ignored or undermined, and pointing them to see their many other untapped talents is the prime responsibility of leaders. Most importantly, motivational leaders are those who provide opportunities that allow their people to push their limit and achieve extraordinary results by tapping into their hidden talents. Once their people see that they can push themselves beyond the limits they themselves put in place, they keep on pushing to achieve more.”

If leaders don’t create discontentment and motivate their people to aim high, chances are high that they may settle for less. One of my favorite motivational speakers, Les Brown famously remarked, “Most people fail in life not because they aim too high and miss, but because they aim too low and hit.” Andrew Carnegie, a self-motivated steel tycoon who was considered as one of the richest people of 19th century lamented, “People who are unable to motivate themselves must be content with mediocrity, no matter how impressive their other talents.”

Steve Jobs was one of such leaders. In the 1980s, a self-inspired co-founder of Apple used to motivate his team by constantly reminding them why they were there. He was quoted as saying, “We’re here to put a dent in the universe. Otherwise, why even be here.” He created discontentment within his original team members. Rather than thinking that they were there to come up with another kind of computer, they felt that they were there to change the world for good. And surely, they put a huge dent in the universe and left a legacy…

Taken from page 172 of the book ‘Soft Skills That Make or Break Your Success: 12 soft skills to master self, get along with, and lead others.’

Notes:

1. The print and Kindle version of the book will soon be available. Stay tuned.

2. Below are some of the follow-up services Success Pathways will soon start to provide based on the theme of the book:

  1. Book signings
  2. Keynotes
  3. Individual workshops
  4. Individual and group coaching
  5. Soft Skill Development program

If you may have any question or need additional information, let’s know. If you’re also interested in getting one or more of these services, don’t hesitate to reach out:

Web: www.successpws.com

Emailassegid@successpws.com and/or assegidh@gmail.com

Tel: 703-895-4551